SOCIAL MEDIA
GROWTH & DESIGN

BALANCED
LIVING IN STEM

Taking on the role of Social Media Manager for BLIS meant building on an already well-established brand, a creative challenge that required both precision and strategy. Rather than reinventing the identity, I focused on refining it. I simplified the visual system by reducing the number of fonts and colors in use, creating a more cohesive and recognizable look across platforms.

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After analyzing performance trends, I also organized and directed a dedicated photoshoot, recognizing that people-centered content consistently drove higher engagement. The images from that shoot quickly became some of our top-performing posts.

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These small changes made a big impact, helping our graphics feel more cohesive and allowing the content itself to shine.