SOCIAL MEDIA
GROWTH & DESIGN
.png)
Before & After: A visually small change that resulted in expanded engagement
BALANCED
LIVING IN STEM
Taking on the role of Social Media Manager for BLIS meant building on an already well-established brand, a creative challenge that required both precision and strategy. Rather than reinventing the identity, I focused on refining it. I simplified the visual system by reducing the number of fonts and colors in use, creating a more cohesive and recognizable look across platforms.
After analyzing performance trends, I also organized and directed a dedicated photoshoot, recognizing that people-centered content consistently drove higher engagement. The images from that shoot quickly became some of our top-performing posts.
These small changes made a big impact, helping our graphics feel more cohesive and allowing the content itself to shine.
Results You Can See
1014%
increase in monthly views
140%
increase in followers
2x
club size
I also completed a full brand analysis of this account, including fonts, logos, colors, and how all of these work together to create the brand that is Balanced Living In Stem.
