Resume

University of Florida | College of Journalism & Communications  Bachelor of Science, Media Management, Production, and Technology (Management Strategy) – 2027

Minor: Computer & Information Science & Engineering

Certificate: Artificial Intelligence Fundamentals 

Designed engaging marketing graphics in Adobe Photoshop to support project pursuits and business development initiatives, increasing social media engagement by over 100%

Captured high-quality photography at active construction job sites for use in marketing materials, social media, and company communications

Actively leading a rebrand to attract a younger clientele

Creative directing and producing content shoots

Designed and built a functioning online ordering website

https://lamaracucharestaurant.toast.site/

Developed and executed digital marketing campaigns across multiple platforms, tripling followers and driving hundreds of thousands of monthly views

Redesigned brand identity and promotional materials to strengthen community recognition and event attendance

Analyzed engagement data to refine content strategy and maximize audience reach

https://instagram.com/floridalinedancing

Designed digital content and managed social media campaigns to promote wellness and community engagement among STEM students at UF

Tracked post performance and adapted content strategy to improve outreach and participation in events

Built and maintain the organization’s website, ensuring consistent branding and accessibility across platforms 

https://blisclubuf.wixsite.com/balanced-living-in-s 

Conducted competitor research and student interviews to guide adoption of a replacement for a key university program

Synthesized insights into UX recommendations, supporting human-centered design decisions

Rebranded the organization by creating a new color palette, style guide, and redesigned website to ensure campaign consistency

Partnered with leadership team to deliver campaign presentations and ensure alignment across platforms

https://www.unlitter.org/ 

Provide professional photography and videography for events (baptisms, graduations, parties, community gatherings), delivering high-quality client experiences

Manage end-to-end operations: client communications, scheduling, editing, and packaging deliverables

Created branding and marketing tools, leading to strong client growth

Designed, built, and maintain personal business website using Wix 

https://byannateresa.wixsite.com/shot-by-anna-teresa 

Actively participate in UX/UI and product design workshops, strengthening proficiency in tools such as Figma and applying user-centered design principles to real-world projects.

Served as Photography Director, leading visual content strategy and capturing branded media to support the organization’s marketing and event promotion.

Technical: Python, Java, C++, HTML/CSS, React, Next.js, GitHub, Wix, Canva, DaisyUI, Figma, Unity, Adobe Creative Cloud (Photoshop, Lightroom, InDesign)

Professional: Written & oral communication, project leadership, time management, client relations, collaboration