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SOCIAL MEDIA
GROWTH & DESIGN

FLORIDA LINE DANCING

When I first joined the FLD social media team, our posts were stuck in what I like to call “a thousand-view jail.” Engagement was low, growth was stagnant, and the account lacked a clear identity. I knew there was potential for better.

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I led a full rebrand, illustrated here, creating a cohesive visual system built around purple and orange: purple to align with existing club merch, and orange to reflect our University of Florida roots.

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We have since amassed millions of views, tens of thousands of likes, and thousands of followers across our platforms, and we have grown our club to almost five times the size we were a year ago.

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The difference? Consistent posting, strategic branding, and a creative touch.

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Before & After: A complete visual transformation with measurable results

Results You Can See

3500%

increase in monthly views

300%

increase in followers

12,000

average views per post

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I joined

the team

Views up

50%

Views up

150%

Views up

3500%

since I

joined

I was

promoted

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Follow us on Instagram

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I completed a full brand analysis of the account, including fonts, logos, text effects, colors, and how all of these work together to create the brand that is Florida Line Dancing.

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