SOCIAL MEDIA
GROWTH & DESIGN

When I first joined the FLD social media team, our posts were stuck in what I like to call “a thousand-view jail.” Engagement was low, growth was stagnant, and the account lacked a clear identity. I knew there was potential for better.

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I led a full rebrand, illustrated here, creating a cohesive visual system built around purple and orange: purple to align with existing club merch, and orange to reflect our University of Florida roots.

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We have since amassed millions of views, tens of thousands of likes, and thousands of followers across our platforms, and we have grown our club to almost five times the size we were a year ago.

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The difference? Consistent posting, strategic branding, and a creative touch.